Everyone isn’t entirely sure where they are headed or they may need to see something before they can say, “yes! that’s what we want”. This is exactly why I design from a concept stage. For example, someone may say to me I want rich berry tones with a luxurious feel. I can take that in so many different directions, it’s silly! So I take into account the venue, the couple’s personality, the number of guests, the gown, the bridal party outfits and any other number of things that the couple can provide me with.
I present each couple with two or three different concepts. Depending on how broad the direction is from our consultation, these concepts can vary vastly or all be a little bit similar. Once each couple sees ideas for their stationery, totally unique to themselves, they are then able to say “yes! that’s what we want”. I will then take the concept they love and design all the rest of their stationery pieces.
This process results in invitations and stationery that the couple are in love with and are confident represent themselves and their wedding day, but the process all starts with the client. The more details and information and guidance you can give means the more tailored and more honed in the concepts are.
If you are working with a wedding planner or a stylist, it’s a brilliant idea to get them involved in the process. They are the ones that will be designing the entire event with you in mind and getting their advice and feedback in the stationery process is crucial for a seamless and united aesthetic for all elements of your wedding.
My final bit of advice regarding your style is to focus on yourselves. Get as much you in as you can to make your entire wedding feel special and unforgettable. It’s your special day and I hope everything about it from the stationery to the cake represents you both as individuals and as a couple.