The line up of speakers were:
1. Anna Bond | Rifle Paper Co.
2. Kate Halfpenny | Halfpenny London
3. Peggy Porschen | Peggy Porschen Cakes
4. Lara Watson | Mollie Makes
5. Charlotte O'Shea | Rock my Wedding
6. Adam Crohill | Rock my Wedding, Rock my Style
7. Helen Sharland | Cutture
8. Charlotte Jacklin | Betty Magazine
9. Miranda Dickinson | Author
10. Polly Alexandre | Photographer
11. Izzy Judd | Musician
12. Jane Means | Gift wrap expert
13. Mark Jessett | GF Smith
I learned quite a bit and was inspired and encouraged to hear that some of these successful people have the same fears, excitements and flaws that I do. I enjoyed Kate Halfpennys down to earth response on how she manages her time, "I have no idea" as well as to learning how to tie a fancy rose bow from Jane Means. There were loads of tid bits I wrote down to take away, but if I had to sum up my top 5 tips from the day it would be:
1. Grow Organically
Most of the businesses did not have investors. Also, Anna Bond said that growing too slow or too fast can kill your business.
2. Don't plan too far in advance
Let your business flow and create its own path. Anna Bond says they only plan 6 months to 1 year in advance while Polly Alexandre says to have a 90 day plan.
3. Stay true to yourself
This is easy to say, but much harder to do once you're in the business with millions of creatives all around you. But if you stay true to yourself and bring something new to the industry, you can create a brand that people can connect with.
4. Balance creativity with commercialism
Sometimes your best idea will not sell. I think that many very talented people struggle to make a living from their talent because they don't run it like a business. As hard as it is, you do have to make the business decision to adapt to the market. This also applies to staying on brand and allowing the business to flow in the direction it needs to take to be successful.
5. Hire a great photographer
Photographs of your work need to be excellent. For website, sharing, social media, but especially for PR; magazine and blogs who have a high standard only want the best photographs on their pages. No matter how good the product is or how talented you may be, many editorial submissions are turned down because of photography.